Serious Flavor for Serious Barbecue

Great smoked beef deserves a rub that’s built specifically for the smoker.

Meat Master Mike™ Beef Rub combines premium spices with a carefully balanced blend of sugars that slowly caramelize during long cooks, producing a rich bark, beautiful color, and bold beef flavor without overpowering the meat.

Whether you’re smoking a whole packer brisket for a competition or preparing beef ribs for friends and family, this rub helps create authentic barbecue every time.

Perfect For

Brisket
Beef Ribs
Chuck Roast
Tri-Tip (Smoked)
Picanha (Smoked)
Plate Ribs
Short Ribs
Beef Roast

Made for Low-and-Slow Smoking

Meat Master Mike™ Beef Rub is formulated specifically for indirect cooking where sugars slowly caramelize into a flavorful crust.

Recommended for:

Offset Smokers
Pellet Smokers
Drum Smokers
Kamado Cookers (Indirect)
Electric Smokers
Charcoal Smokers

Not Recommended for High-Heat Grilling

Because this rub contains sugar, it is not intended for direct high-heat grilling. High temperatures can cause the sugars to scorch before the meat develops proper flavor.

For best results:

Smoke between 225°F and 275°F
Cook using indirect heat
Avoid direct flame

If you’re cooking steaks or burgers over direct heat, we recommend Adventure Seasoning™ instead.

Why Pitmasters Love It

Rich mahogany bark
Bold beef flavor
Excellent bark development
Balanced sweet and savory profile
Outstanding on brisket and beef ribs
Competition-style results

Made for Every Adventure

At Adventure Foods, we believe authentic barbecue is about patience, craftsmanship, and unforgettable meals.

Meat Master Mike™ Beef Rub helps pitmasters create barbecue that’s worth the wait.

Beef Ribs

Adobo de res Meat Master Mike™